Sales & CRM Acronyms

Acronyms used in sales processes, customer relationship management, and revenue operations.

7 acronyms in this category

Recurring revenue normalized to a yearly amount, common in subscription businesses.

The cost to acquire a new customer (often marketing + sales costs divided by new customers).

The estimated total value a customer contributes over the relationship with a business.

Systems and processes used to manage customer interactions and pipeline.

A lead judged more likely to become a customer based on engagement and fit.

Recurring revenue normalized to a monthly amount in subscription businesses.

A lead vetted by sales as ready for direct sales follow-up.