Analytics & Data Acronyms

Acronyms for web analytics, data platforms, attribution models, and performance measurement.

9 acronyms in this category

A system that unifies customer data from multiple sources for analysis and activation.

The process of improving a page or funnel to increase the percentage of users who convert.

A platform used to collect and organize audience data, historically common in ad targeting.

The current generation of Google Analytics focused on event-based measurement.

A measurable metric used to track progress toward a business or marketing objective.

A customer loyalty metric based on how likely users are to recommend a brand.

Revenue attributed to ads divided by ad spend, often expressed as a ratio or percentage.

Net return relative to cost: (gain − cost) divided by cost.

Tag parameters added to URLs to attribute traffic and conversions to campaigns.