Every marketing acronym,
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The definitive reference for marketing terminology. 150+ acronyms with definitions, formulas, examples, and tools.
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The marketing terms every professional should know
Search Engine Optimization
The practice of improving a site's visibility in organic search results.
Return on Investment
Net return relative to cost: (gain − cost) divided by cost.
Key Performance Indicator
A measurable metric used to track progress toward a business or marketing objective.
Click-Through Rate
The percentage of impressions that result in a click.
Cost Per Click
The average cost paid for each click on an ad or paid listing.
Customer Relationship Management
Systems and processes used to manage customer interactions and pipeline.
Return on Ad Spend
Revenue attributed to ads divided by ad spend, often expressed as a ratio or percentage.
Cost Per Acquisition
The average cost to acquire a conversion event (often a sale, signup, or lead).
Confused by similar terms?
Read our comparison articles to understand the differences between commonly confused marketing acronyms.