Content Marketing Acronyms
Acronyms for content strategy, funnel stages, user experience, and content management systems.
5 acronyms in this category
AIDA Content Marketing
Attention, Interest, Desire, Action
A classic framework describing stages a person may move through before taking action.
CMS Content Marketing
Content Management System
Software used to create, manage, and publish digital content.
CTA Content Marketing
Call to Action
A prompt that tells the reader what action to take next (for example, "Sign up").
MOFU Content Marketing
Middle of Funnel
Content aimed at users evaluating options and building consideration.
TOFU Content Marketing
Top of Funnel
Content aimed at awareness and early-stage discovery.