Advertising & Media Acronyms
Acronyms used in digital advertising, programmatic media buying, and ad campaign management.
10 acronyms in this category
Cost Per Acquisition
The average cost to acquire a conversion event (often a sale, signup, or lead).
Cost Per Click
The average cost paid for each click on an ad or paid listing.
Cost Per Lead
The average cost to generate one lead.
Cost Per Mille
The cost to deliver 1,000 ad impressions (mille = thousand).
Cost Per View
The average cost paid for a video view (definition varies by platform).
Connected TV
Internet-connected television inventory used for streaming video advertising.
Demand-Side Platform
A platform advertisers use to buy programmatic ad inventory.
Over-The-Top
Streaming content delivered over the internet, bypassing traditional cable/satellite providers.
Real-Time Bidding
An auction-based method of buying and selling ad inventory in real time.
Supply-Side Platform
A platform publishers use to sell programmatic ad inventory.